In a place like La Plata County, where our outdoor landscapes, rivers and open spaces are central to our identity, protecting the environment also supports industries that depend on it, from tourism and outdoor recreation to agriculture.
Many local entrepreneurs understand this deeply and are embracing a sustainable business approach, supporting a circular economy in which systems are designed to reduce waste, reuse materials and keep resources circulating within the community.
In a circular economy, businesses look for ways to extend the life of products and materials. That might mean repairing gear instead of replacing it, composting food scraps, repurposing materials or sourcing products from local producers. Many of these practices are already happening across La Plata County.
Think about outdoor gear shops like Durango Outdoor Exchange, which repairs gear and sells quality used outdoor equipment and apparel, helping keep items in use longer; local restaurants like Zia Taqueria, which partners with Table to Compost to turn food waste into compost; stores like WeFill, which focuses on reducing packaging and single-use plastics; and Durango Sustainable Goods, which features products made from repurposed materials such as apple leather handbags and backpacks made from bike tires. These sustainable businesses not only reduce waste, but also support local jobs and strengthen the local economy.
Sustainable businesses often rely on local supply chains, working with nearby farmers, makers and service providers rather than distant distributors. When businesses source locally, less carbon is pumped into the atmosphere, and more dollars stay circulating within La Plata County, strengthening our regional economy.
This is why Local First launched a new membership category called the Sustainability Business Partner, which recognizes businesses (many of whom are 4CORE Green Business Certified) that are actively working to reduce their environmental impact while contributing to the well-being of our community. These businesses are committed to reducing waste and single-use plastic, conserving energy and water, sourcing responsibly and supporting local organizations.
Consumers play a role in strengthening this system. Supporting businesses that prioritize sustainability helps encourage more companies to adopt these practices. Whether it’s choosing a refillable product, repairing something instead of replacing it, or supporting businesses that reduce waste, small choices can help reinforce a more circular economy.
To help make those choices easier, we’re highlighting the businesses leading the way. Look for Local First Sustainable Business window decals, an online sustainable business directory, and more resources to help guide your choices.
At Local First, we understand that sustainability and economic vitality often go hand in hand. Practices like reducing waste, improving efficiency and reusing materials can also help businesses lower costs and become more resilient over time.
Remember, when you spend your dollars at a locally owned and independent business instead of a chain store or online giant, your dollars recirculate through our local economy two to four times more, increasing incomes, creating jobs and supporting economic growth.
La Plata County has long been a place where we value both community and the natural environment. By supporting local and sustainable businesses, we can continue building a local economy that reflects those values. One that keeps resources, opportunities and prosperity circulating locally for years to come.
To learn more about our new Sustainability Business Partner membership, visit www.local-first.org/join/membership.
Ashley Christie is the executive director of Local First. Claire Attkisson, is the chairwoman of Local First’s Board of Directors and owner of Durango Sustainable Goods.
