It’s beginning some online deals Thursday and plans to offer most of its Black Friday deals online starting at 12:01 a.m. ET on Thanksgiving. Stores will be open all day on Thanksgiving with the deals available there at 6 p.m. local time Walmart is adding a color-coded map of store departments on its circulars in hopes of making it easier for customers to find items.

Retailers are trying to strike a balance between online and in-store deals as shoppers use both.

Target also plans to offer Black Friday deals online starting Thanksgiving morning, but its stores won’t open until 6 p.m. Best Buy stores will open at 5 p.m. on Thanksgiving and stay open until 1 a.m. Friday.