Marketing

Taxes have never been higher for Colorado vacationers – but little of that revenue supports tourism

40 communities this year are budgeting $77 million in new or redirected lodging taxes to support housing, child care and…

February 25, 2026

Local News

La Plata County takes first step toward lodgers tax reallocation

may be asked to redirect money away from Visit Durango

June 23, 2024

Local News

Visit Durango’s executive director resigns

Transition comes as organization falls under scrutiny by local governments

May 28, 2024

Local News

Durango to explore new city logo design

feasibility and community sentiment to decide if rebranding is worth the effort

September 23, 2023

Local News

City of Durango considers updating its logo as part of larger branding effort

Current design features geometric shapes depicting train and mountains

February 16, 2022

The Tourism Effect

Video content: A small business’ best friend

Over the past 18 months, the Visit Durango team has been intrigued and excited by a quickly expanding trend: Short…

September 18, 2021

Business

Chinampas Design seeks secondary life in aquatic agriculture

of Hoosiers start design, marketing firm that will soon add hydroponic farm

December 13, 2020

Local News

COVID-19 throws tourist marketers a curveball

Durango saves paid advertisements for efforts later this year

June 6, 2020

From the Chamber

What story is your business trying to tell?

Many of us think of it as the fairy tales we read to our kids when they were little. But…

August 17, 2019

Business

Fort Lewis marketing class aids Humane Society

media, low-cost options top ideas to spread the word

December 9, 2018

Local News

Increased marketing aims to bring in tourists

block parties planned for July in downtown Durango

July 1, 2018

Education

New ad campaign shows tourists what Colorado is about

Verde National Park is among highlights

April 5, 2018

Food

“Lady Doritos”? It’s not happening, PepsiCo says

Don’t expect to see “lady Doritos” on store shelves. The company that makes the cheesy chips said Feb. 6 that…

February 13, 2018

Business

Grant will help market Durango’s craft brews

Funding to support Crafted Beverages of Southwest Colorado

January 20, 2018

Local News

Survey floats new names for north Main Avenue

Options include North Main, Uptown and Animas City

December 25, 2017

Local News

Readers weigh in on possible name change for Fort Lewis College

‘College’ and ‘University’ receive support, but the acronym ‘FLU’ presents a challenge

December 1, 2017

Business

Mexican Logger returns, with ever-growing fanfare

Seasonal beer celebrated for its return each spring

April 7, 2017

Local News

Durango Tourism Office director Bob Kunkel to step down

Kunkel will stay until replacement is found

February 1, 2017

Outdoors

Dolores grad wins trip to LA for her elk ‘perfume’

Dolores grad re-invents marketing for elk hunter’s ‘perfume’

March 17, 2016

Business

Trump’s brand thrives

Whether or not his steaks’ are for sale

March 15, 2016

Local News

Fort Lewis College films win gold medals

Jerry McBride/Durango Herald file photo <br><br>The new Fort Lewis College Geosciences, Physics and Engineering Hall, will have an observatory with…

March 9, 2016

Local News

Bayfield branding effort begins

sets aside $22,500 to develop unified brand

February 21, 2016

Regional News

Emerging from shadows, pot industry tries to build brands

As the fast-growing marijuana industry emerges from the black market and starts looking like a mainstream industry, there’s a scramble…

December 30, 2015

Regional News

State takes new pot-education path

cages absent; safety, moderation the focuses

January 5, 2015