But the campaign for a tax could be derailed if the infrastructure goals for the new revenue aren’t clear, according to recent poll results.

In May, pollsters found a majority of residents generally support a property-tax increase to support county roads and bridges, Keating Research Inc. found. But the lengthy questionnaire also explored what likely voters value and what could convince them not to support a tax.

The respondents to the random survey largely were white, well-educated homeowners. They also were equally spread across political parties and geography.

The survey asked respondents to rate how convincing they found reasons to both support and oppose a property-tax increase.

“I think safety is front and center without a doubt,” County Manager Joe Kerby said.

The first four most popular reasons to vote for the tax increase involved road and bridge safety or maintenance in some way. The county would like to pave 27 miles of gravel roads that are used by at least 400 vehicles daily.

Likely voters also favored a potential property-taxes increase of 2.65 mills that would raise $5.4 million for road and bridge projects annually. The county also floated a larger increase of 4.75 mills that would raise $8 million for county facilities in addition to road projects. But it wasn’t as popular.

The top reasons to oppose the tax increase were more varied than those to support it. Reasons for oppositions include concerns about not having defined projects slated for funding and general concerns about how a larger tax could affect the economy.

The desire for greater clarity for a project, did not surprise Kerby, who said it is for common voters to want specifics in ballot questions.

Arguments against the tax were just as strongly worded as reasons to vote for it. For example, pollsters raised this popular logic: Instead of raising taxes, La Plata County can find more ways to tighten its belt on government spending and find a way to balance the budget.

“This was not designed as a campaign poll. … This is really designed to illuminate the aspects of (the tax) people find attractive (and) areas where we need to do more work,” said county consultant Roger Sherman, chief operating officer at CRL and Associates, which helped with the poll.

Pollsters also raised the issue of increasing property-tax assessments that already have led to higher taxes for some owners.

However, respondents, in large part, favored arguments for raising taxes more convincing than arguments against the increases.

“There appears to be a recognition the oil and gas has fallen off in La Plata County,” Kerby said.

After the positive reaction to a tax increase was announced last week, the county started organizing a stakeholders group to help refine the ballot question using the poll and previous research by the Long Term Finance Committee.

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