The Town of Ignacio has hired Cypher and C+B Design of Denver to help create a branding effort, with funding from a state grant.
A brand and logo “can help you tell your story as a community,” consultant Kristin Cypher told attendees in an Ignacio branding and marketing meeting this week at Ignacio ELHI.
“You are a blend of cultures. You are people coming together,” Cypher said.
Cypher showed participants eight designs on Tuesday and asked everyone to pick their three favorites. Many of the designs have a mosaic look and feel to highlight the community’s Southern Ute, Anglo and Hispanic heritage.
Cypher will attend San Ignacio Fiesta next weekend to seek more public input, and the designs also will be displayed at the Ignacio Community Library, Farmers Fresh Market and in the ELHI building. Viewers also can comment on the project’s Facebook page at https://www.facebook.com/Ignacio-Branding-Marketing-Signage-Plan-1792045401061589/.
A final design plan and discussion of upcoming actions will be held from 9 a.m. to 7 p.m. Oct. 10 at the Ignacio Community Library.