{"id":94799,"date":"2019-04-05T19:03:11","date_gmt":"2019-04-06T01:03:11","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/marias-bookshop-once-listed-for-sale-will-stay-in-the-family\/"},"modified":"2019-04-05T19:03:11","modified_gmt":"2019-04-06T01:03:11","slug":"marias-bookshop-once-listed-for-sale-will-stay-in-the-family","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/marias-bookshop-once-listed-for-sale-will-stay-in-the-family\/","title":{"rendered":"Maria\u2019s Bookshop, once listed for sale, will stay in the family"},"content":{"rendered":"\n

\"Evan
Evan Schertz, center, has joined the family ownership of Maria\u2019s Bookshop along with his father, Peter Schertz, and mother, Andrea Avantaggio. Evan will lead the bookshop in mid-May after graduating from Colorado School of Mines.<\/span>Courtesy of Maria\u2019s Bookshop<\/span><\/figcaption><\/figure>\n<\/p>

Evan Schertz, the son of Maria\u2019s Bookshop owners Peter Schertz and Andrea Avantaggio, is joining the family ownership and will soon lead the store after graduating in May from the Colorado School of Mines with a degree in mechanical engineering.<\/p>\n

\u201cI was drawn to engineering by the problem-solving and the critical thinking involved in looking at systems and seeing how they work. That makes owning a bookstore not such a crazy idea,\u201d Evan Schertz said in an interview Tuesday.<\/p>\n

Evan was 6 months old when Peter Schertz and Andrea Avantaggio bought Maria\u2019s<\/a> in May 1998 from Dusty Teal, who purchased The Bookshop in September 1984. It was under Teal\u2019s ownership when the store changed its name to Maria\u2019s Bookshop, a name inspired by San Ildefonso Pueblo potter Maria Martinez.<\/p>\n

\u201cHe\u2019s been around the shop his entire life. He knows what the shop means. Maria\u2019s is part of the family. It\u2019s part of the dinnertime conversations. We just don\u2019t set a plate for it,\u201d Avantaggio said.<\/p>\n

The possibility that Maria\u2019s, one of the last independent bookstores in Durango, might close was a \u201cbuzz\u201d Peter Schertz said he had heard around town after Avantaggio and he announced the bookstore was for sale in May 2018.<\/p>\n

The announcement that Maria\u2019s was for sale came soon after two longtime Durango businesses, Katzin Music & Studios and Southwest Sound, had closed their doors, and Schertz said the timing led to speculation that Maria\u2019s also might be shuttered.<\/p>\n

\u201cThere was a sense that Maria\u2019s was not going to continue. We never thought that, and I hope this comes with a sense of relief for the community,\u201d Peter Schertz said.<\/p>\n

In fact, Avantaggio said independent bookstores are experiencing a renewal after suffering as a result of the advent of internet sales in the 1990s.<\/p>\n

Eighty-five independent bookstores opened across the country in the past year, she said.<\/p>\n

\u201cPeople realize that an independent bookstore is often the heart of a vibrant community, and towns that don\u2019t have one are looking for one,\u201d Avantaggio said.<\/p>\n

Oren Teicher, CEO of the American Booksellers Association<\/a>, said he was pleased Maria\u2019s was staying in the Avantaggio\/Schertz family.<\/p>\n

He added: \u201cEvan is joining a growing number of younger bookstore owners from all over the country, and we could not be more thrilled that he\u2019ll continue the extraordinary tradition established by his parents and the previous owners of Maria\u2019s. Though all of us in bookselling will miss Andrea and Peter, this transition is excellent news for Durango and for all of Maria\u2019s fans across the country.\u201d<\/p>\n

Evan\u2019s parents will continue to be involved at the bookshop during what Peter Schertz said would be \u201ca long transition phase.\u201d<\/p>\n

He added, \u201cAfter that, we will see where life takes us. We will definitely stay in Durango. Andrea may submit a job application to Evan as a bookseller. I want to grow more tomatoes and find new trails to hike.\u201d<\/p>\n

Depending on the season, Maria\u2019s Bookshop employs between 14 to 18 part-time and full-time employees.<\/p>\n

The bookstore initially opened in 1972 under its first owner, Don Barcus.<\/p>\n

Evan Schertz and his parents said changes are ongoing and will continue, but they will be subtle adjustments.<\/p>\n

\u201cWe\u2019ve been making changes for 20 years,\u201d Peter Schertz said.<\/p>\n

Evan Schertz added, \u201cIf we change things the right way, no one notices.\u201d<\/p>\n

Julie Shimada, a 13-year employee at Maria\u2019s, said staff members were happy to hear Evan Schertz will lead the shop.<\/p>\n

\u201cI think it\u2019s wonderful for the community, wonderful for the book industry and great for the bookshop. It means Andrea\u2019s and Peter\u2019s legacy lives on and it stays in the family.\u201d<\/p>\n

The possibility that Evan Schertz might take over the bookshop came up when he was a sophomore, but it wasn\u2019t until his senior year that he was sure he was committed to lead the family business.<\/p>\n

\u201cThe feeling of community Durango has and the feeling of community the bookstore has is something I don\u2019t really see myself finding anywhere else,\u201d he said.<\/p>\n

parmijo@ durangoherald.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Schertz joins ownership at Durango bookstore<\/p>\n","protected":false},"author":1,"featured_media":94800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5843],"tags":[639,338],"naviga_topic":[],"class_list":["post-94799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-living","tag-book","tag-business-enterprises"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/94799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=94799"}],"version-history":[{"count":0,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/94799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media\/94800"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=94799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=94799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=94799"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=94799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}