{"id":93563,"date":"2019-06-12T14:28:08","date_gmt":"2019-06-12T20:28:08","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/conquistador-golf-course-marketing-expands\/"},"modified":"2019-06-12T14:28:08","modified_gmt":"2019-06-12T20:28:08","slug":"conquistador-golf-course-marketing-expands","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/conquistador-golf-course-marketing-expands\/","title":{"rendered":"Conquistador Golf Course marketing expands"},"content":{"rendered":"\n

\"The
The city of Cortez continues expanding promotional efforts for the Conquistador Golf Course, located by the Elks Lodge and off Colorado Highway 145.<\/span>Durango Herald file<\/span><\/figcaption><\/figure>\n<\/p>

Cortez city officials continue growing Conquistador Golf Course\u2019s promotional efforts \u2013 and want to emphasize that the course and nearby Phil\u2019s World are Cortez sites, for marketing and tourism purposes.<\/p>\n

Golf talk featured prominently at Tuesday\u2019s City Council meeting and work session. In addition to the discussion on golf course promotional efforts, the council interviewed three candidates for the at-large seat on the Golf Advisory Board, ultimately selecting incumbent Sam Jarvis for the post.<\/p>\n

The approval was unanimous.<\/p>\n

Jarvis had been recommended by staff members for approval at a previous meeting, but Councilor Jill Carlson had asked that City Council interview the finalists.<\/p>\n

\u201cI think it would be really beneficial to talk to some of these people,\u201d Carlson said on May 14. \u201cWe get the recommendations, but it sounds like maybe all of them could fit into a volunteer position with the city someday.\u201d<\/p>\n

The other two candidates were Nicci Crowley and Bill Lewis. During the work session interviews, Crowley said that as a mother to a young golfer, she would be well-positioned to grow Conquistador\u2019s youth programming, while Lewis cited his experience as a former dean at San Juan College.<\/p>\n

Jarvis has served on the board for the past six years. He said his priority is ensuring the golf course is maintained properly, specifically pointing to tree removal needs and growing bentgrass sod on-site.<\/p>\n

Additionally, he said he will serve as an advocate for the at-large community.<\/p>\n

\u201cI represent the community as a whole,\u201d Jarvis said. \u201cAnd I want to be an advocate for the community. And I also want to be approachable.\u201d<\/p>\n

Also during the work session, Jon Brooks, manager of marketing and events for the city, presented some of his recent promotional initiatives related to the golf course. He specifically pointed to media coverage of Conquistador, such as in Colorado AvidGolfer<\/a> and through ads on Durango community television.<\/p>\n

The course, he said, is in great shape. Despite having lost two months of play because of heavy snow, he added, that revenue is down only about $7,000.<\/p>\n

They are working on promoting the phrase \u201cWhere Mesa Verde meets the Greens,\u201d Brooks said, along with emphasizing the course\u2019s proximity to Phil\u2019s World.<\/p>\n

The council also wants to make sure Cortez retains promotional rights of the trail system by the Montezuma County Fairgrounds. According to Brooks, there is some concern that Durango tourism officials are trying to market Phil\u2019s World as a Durango attraction.<\/p>\n

\u201cIn an effort to change that narrative, we made up a bunch of stickers which we\u2019re having people give out for free,\u201d Brooks said. \u201cWelcome Center, we got some at Kokopelli\u2019s, FB, Colorado Love Outdoors. Just to get it out there that Phil\u2019s is Cortez, Colorado.\u201d<\/p>\n

City Attorney Mike Green compared the situation to that of the town of Mancos, which was previously involved in a dispute with Durango over the use of Mesa Verde for tourism purposes.<\/p>\n

\u201cSo that\u2019s where you may be headed, \u201d Green said.<\/p>\n

City Manager John Dougherty agreed and suggested that the golf course consider copyrighting the \u201cWhere Mesa Verde meets the Greens\u201d tagline. The council asked Green to look into this possibility.<\/p>\n

ealvero@the-journal.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Council wants Phil\u2019s World viewed as a Cortez attraction<\/p>\n","protected":false},"author":1,"featured_media":93564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5736,5735],"tags":[21,318,2261,810],"naviga_topic":[],"class_list":["post-93563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news","category-news","tag-cortez","tag-cortez-municipal-government","tag-golf","tag-tourism-recreation"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/93563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=93563"}],"version-history":[{"count":0,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/93563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media\/93564"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=93563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=93563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=93563"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=93563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}