{"id":91853,"date":"2019-11-05T20:19:35","date_gmt":"2019-11-05T20:19:35","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/owner-of-purgatory-resort-to-acquire-brian-head-resort-in-utah\/"},"modified":"2019-11-05T20:19:35","modified_gmt":"2019-11-05T20:19:35","slug":"owner-of-purgatory-resort-to-acquire-brian-head-resort-in-utah","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/owner-of-purgatory-resort-to-acquire-brian-head-resort-in-utah\/","title":{"rendered":"Owner of Purgatory Resort to acquire Brian Head Resort in Utah"},"content":{"rendered":"\n<p><figure class=\"wp-block-image naviga-inline-image\"><img decoding=\"async\" src=\"https:\/\/imengine.public.prod.dur.navigacloud.com\/?uuid=41243053-b399-470e-a445-b2ccc81f8c2e&amp;function=cover&amp;type=preview&amp;source=false&amp;width=2000\" width=\"2000\" height=\"1333\" alt=\"Mountain Capital Partners has  entered an agreement to acquire and manage the 650-acre Brian Head Resort in southwest Utah.\" class=\"naviga-image\" loading=\"lazy\"><figcaption><span class=\"caption\">Mountain Capital Partners has  entered an agreement to acquire and manage the 650-acre Brian Head Resort in southwest Utah.<\/span><span class=\"credit\">Courtesy of Mountain Capital Partners<\/span><\/figcaption><\/figure>\n<\/p><p>Mountain Capital Partners, owner of Purgatory Resort, announced Tuesday an agreement to manage and operate Brian Head Resort, a ski area in southwest Utah about a three-hour drive from Las Vegas.<\/p>\n<p>James Coleman, MCP managing partner, said in a news release: \u201cWe\u2019re proud to welcome Brian Head Resort and its employees to the MCP family. Utah has some of the best powder skiing on earth.<\/p>\n<p>\u201cBrian Head\u2019s family-friendly vibe and proximity to southern Utah\u2019s famous red cliffs and national parks greatly enhances our portfolio and supports our mission to make skiing and riding more accessible and affordable.\u201d<\/p>\n<p>Situated at 9,600 feet in elevation, Brian Head has the highest-base elevation of any ski area in Utah. It receives an average of 360 inches of snowfall annually and has a reputation as one of Utah\u2019s most affordable, family-friendly resorts, a news release by MCP stated.<\/p>\n<p><figure class=\"wp-block-image naviga-inline-image\"><img decoding=\"async\" src=\"https:\/\/imengine.public.prod.dur.navigacloud.com\/?uuid=0ab1825b-dfa7-4073-a38f-251d82aea75a&amp;function=cover&amp;type=preview&amp;source=false&amp;width=2000\" alt=\"Red rock views are a feature of Brian Head Resort, which has entered an agreement to be acquired and managed by Mountain Capital Partners, the  owner of Purgatory Resort.\" class=\"naviga-image\" loading=\"lazy\"><figcaption><span class=\"caption\">Red rock views are a feature of Brian Head Resort, which has entered an agreement to be acquired and managed by Mountain Capital Partners, the  owner of Purgatory Resort.<\/span><span class=\"credit\">Courtesy of Mountain Capital Partners<\/span><\/figcaption><\/figure>\n<\/p><p>Brian Head, on 650 acres, features two connected mountains \u2013 Giant Steps and Navajo \u2013 and offers 71 runs, eight chairlifts and three surface lifts. It is located 3 hours from Las Vegas, 3\u00bd hours from Salt Lake City and about 7 hours from Los Angeles and Phoenix.<\/p>\n<p>The area features a ski and snowboard school, terrain parks and tubing.<\/p>\n<p>Mountain Capital Partners currently owns and operates seven ski and bike resorts in five states throughout the Southwest. Brian Head is the second Utah-based ski resort to join MCP, alongside Nordic Valley Ski Resort in northern Utah.<\/p>\n<p>Recent upgrades at Brian Head Resort, which opened in 1964, by its current ownership was one factor leading MCP to acquire the ski area.<\/p>\n<p>Brian Head Resort\u2019s current ownership, led by president and majority owner John Grissinger, purchased the resort in 2012 and has since invested nearly $16.5 million in capital improvements, including new high-speed quad chairlifts, improved day lodge facilities, dining, nightlife, night skiing and more, according to MCP\u2019s news release.<\/p>\n<p>\u201cWe\u2019re incredibly grateful to John Grissinger and his entire team for their hard work, vision and dedication to the development and success of Brian Head Resort,\u201d Coleman said.<\/p>\n<p>In 2014, the resort completed millions of dollars of facility upgrades, including its first high-speed quad chairlift, servicing the Giant Steps area. So far in 2019, Brian Head has completed $5.5 million worth of capital improvements, including adding a second high-speed detachable quad chairlift to the Navajo side of the mountain. Both main areas at the resort will now be served by high-speed lifts.<\/p>\n<p>In the summer, Brian Head Resort offers chairlift rides, lift-served mountain biking, hiking, disc golf and other activities.<\/p>\n<p>It is near several national parks and national monuments, including Zion National Park, Cedar Breaks National Monument and Bryce Canyon National Park, and offers views of Utah\u2019s red rock country from the ski lifts and runs.<\/p>\n<p>Grissinger stated in the news release, \u201cPassing the torch to MCP was the logical decision to ensure the future viability and growth of the resort and town of Brian Head. They are passionate about the ski industry, share our core values that employees and guests are family and not just numbers, and have improved the skier experience at all of their resorts.\u201d<\/p>\n<p>Holders of MCP\u2019s Power Pass, which offers access to all of the firm\u2019s resorts, will gain unlimited access to Brian Head for the 2019-20 ski season.<\/p>\n<p>MCP owns and manages Purgatory Resort, Arizona Snowbowl, Sipapu Ski &amp; Summer Resort, Nordic Valley Ski Resort, Pajarito Mountain and Hesperus Ski Area. It also owns Purgatory Snowcat Adventures. This year, MCP also acquired Spider Mountain Bike Park in Texas, a year-round, lift-served mountain bike park.<\/p>\n<p>MCP has invested more than $45 million at its seven resorts since 2014, including new chairlifts, trails, snowmaking and other capital improvements.<\/p>\n<p><em class=\"mwc_shirttail\"><a href=\"mailto:parmijo@durangoherald.com\">parmijo@durangoherald.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>in southern Utah averages 360 inches of snow annually<\/p>\n","protected":false},"author":1,"featured_media":91854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5824,5742,5735,5822,5823],"tags":[378,712,421],"naviga_topic":[],"class_list":["post-91853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alpine-skiing","category-business","category-news","category-purgatory","category-tourism-and-leisure","tag-alpine-skiing","tag-purgatory","tag-tourism-and-leisure"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/91853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=91853"}],"version-history":[{"count":0,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/91853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media\/91854"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=91853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=91853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=91853"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=91853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}