{"id":88815,"date":"2020-05-02T01:27:27","date_gmt":"2020-05-02T07:27:27","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/tailwind-aiding-hospitals-across-the-country\/"},"modified":"2020-05-02T01:27:27","modified_gmt":"2020-05-02T07:27:27","slug":"tailwind-aiding-hospitals-across-the-country","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/tailwind-aiding-hospitals-across-the-country\/","title":{"rendered":"Tailwind aiding hospitals across the country"},"content":{"rendered":"\n

<\/p>\n

Tailwind Nutrition discovered its endurance-boosting powders meant for athletes and outdoor recreationists have become popular at hospitals across the country as doctors and nurses work longer shifts during the COVID-19 pandemic.<\/p>\n

The popularity of Tailwind\u2019s powders led the Bayfield-based business to begin a program to provide its Stick Pack bundles of powders, filled with easy-to-digest electrolytes that are mixed with water to improve hydration, to about 100 hospitals across the country.<\/p>\n

Tailwind, founded in Dolores, is also matching any donations of Stick Packs by its customers for the hospital program.<\/p>\n

\u201cWe originally started doing this because we had a couple of hospitals reach out to us and tell us that their health care professionals were only able to bring in water bottles, that they weren\u2019t allowed to bring in food. They were really challenged to stay fueled while working these extended shifts,\u201d said Jenny Vierling.<\/p>\n

Some Tailwind customers, who are also health care professionals, kick-started the trend, Vierling said.<\/p>\n

\u201cWe\u2019ve donated to hospitals across the United States from New York to California. We\u2019ve sent some to New York Presbyterian hospital, Stony Brook University Hospital, Dartmouth-Hitchcock Medical Center, Swedish Medical Center in Seattle and, of course, our local Mercy hospital,\u201d Vierling said. \u201cAs more hospitals approached us, we were like, \u2018Well, this is kind of like coffee, and we should really develop a program to service hospitals across the U.S.\u2019\u201d<\/p>\n

Tailwind has established a donation webpage<\/a>, where customers can make donations of Stick Packs, and the business will match each bag donated.<\/p>\n

\u201cBasically, a customer can come to our website, and they\u2019ll buy X number of Stick Packs, and we\u2019ll go ahead and match those, she said.<\/p>\n

Vierling said she received an email from a health care worker who said they were working more hours while wearing personal protective equipment, and that\u2019s leading them to become dehydrated faster than normal, and Tailwind\u2019s products help address the problem.<\/p>\n

\u201cWe\u2019ve sent over 6,500 Stick Packs, we expect to reach 10,000 pretty soon. As a company, it feels good to be able to contribute in some small way,\u201d Vierling said.<\/p>\n

Tailwind has also decided to lower the price of its powders 20% during April, Vierling said.<\/p>\n

With many people losing revenue during the COVID-19 pandemic, Vierling said, the company decided to reduce prices to help people during April, when the peak of business-killing restrictions were in force.<\/p>\n

\u201cJust being able to provide a discount for the month of April and help our customers through this time period is something that we felt that we really needed to do,\u201d she said.<\/p>\n

Restrictions on gatherings of large groups and other measures taken to slow the spread of COVID-19 has hit most businesses, but Tailwind has been luckier than most.<\/p>\n

Vierling said as a food manufacturer, Tailwind was allowed to continue production and operation.<\/p>\n

Employees in Durango who are not involved in manufacturing and shipping have been working from home.<\/p>\n

Manufacturing and shipping continued normal operations with use of social distancing, increasing cleaning of facilities and meeting other standards set by the Centers for Disease Control and Prevention, she said.<\/p>\n

The biggest impact from COVID-19 has been lost sales, Vierling said.<\/p>\n

\u201cA lot of the stores and our wholesale channel were closed during this period of time,\u201d she said. \u201cOur international business as well has been impacted.\u201d<\/p>\n

The company is still shipping based on sales from its website and from Amazon.<\/p>\n

Throughout the response to the novel coronavirus, Vierling said Tailwind has been able to keep all 20 of its employees working.<\/p>\n

\u201cWe\u2019ve been really focused on keeping our employees on the payroll,\u201d she said. \u201cThat\u2019s been our primary focus right now, and we feel very fortunate that we\u2019ve been able to do that.\u201d<\/p>\n

parmijo@durangoherald.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Endurance powders being donated to help nurses, doctors during long shifts<\/p>\n","protected":false},"author":1,"featured_media":88817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[685,438,357],"naviga_topic":[],"class_list":["post-88815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-coronavirus-covid-19","tag-food","tag-manufacturing-and-engineering"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/88815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=88815"}],"version-history":[{"count":0,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/88815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media\/88817"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=88815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=88815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=88815"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=88815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}