{"id":69449,"date":"2017-06-30T17:38:52","date_gmt":"2017-06-30T23:38:52","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/study-outdoor-recreation-industry-generates-billions-for-colorado\/"},"modified":"2017-06-30T23:38:52","modified_gmt":"2017-06-30T23:38:52","slug":"study-outdoor-recreation-industry-generates-billions-for-colorado","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/study-outdoor-recreation-industry-generates-billions-for-colorado\/","title":{"rendered":"Study: Outdoor recreation industry generates billions for Colorado"},"content":{"rendered":"\n<p><!-- gallery:bb2d81fd-5c4b-476c-8e90-11a1ef82395c --><\/p>\n<p>DENVER \u2013 Colorado consumers spend $28 billion annually on outdoor recreation, according to a sneak peek released Tuesday of an economic impact report by the Outdoor Industry Association.<\/p>\n<p>In return, the outdoor recreation industry contributes $2 billion in tax revenue, $9.7 billion in wages and creates an estimated 229,000 jobs in Colorado.<\/p>\n<p>Amy Roberts, executive director of the <a href=\"https:\/\/outdoorindustry.org\/\" target=\"_blank\" rel=\"noopener\">association<\/a>, said the numbers aren\u2019t particularly surprising based on Colorado\u2019s continued economic growth and history of public lands support from lawmakers through such programs as <a href=\"http:\/\/www.goco.org\/\" target=\"_blank\" rel=\"noopener\">Great Outdoors Colorado<\/a>.<\/p>\n<p>\u201cIt really demonstrated the impact that forward thinking policies have had,\u201d Roberts said.<\/p>\n<p>She added that the report shows lawmakers that continued support of Colorado\u2019s public lands has benefits beyond the \u201chealthy, fun lifestyle,\u201d that Coloradans enjoy.<\/p>\n<p>\u201cWe want to ensure that elected officials understand that this economy is really strong, that it\u2019s an economy that creates jobs across the state, in both urban and rural areas, and that making decisions that support the growth of the outdoor recreation economy is going to be a job creator and an economic stimulus,\u201d she said.<\/p>\n<p>The popularity of the \u201chealthy, fun lifestyle\u201d is represented by the 71 percent of Coloradans who report participating in some form of outdoor recreation each year, which is something that leaders in the industry have picked up on.<\/p>\n<p>\u201cOIA\u2019s Outdoor Recreation Economy report reflects what Smartwool and many in our industry have known all along \u2013 it makes dollars and \u2018sense\u2019 to locate your business where your product is used,\u201d Travis Campbell, president of Smartwool said in a statement.<\/p>\n<p>Individual reports for all 50 states will be released next month, but Tuesday\u2019s sneak peek included annual numbers on the national impact of outdoor recreation: $887 billion in consumer spending, 7.6 million jobs and a combined $124.5 billion in federal, state and local tax revenue.<\/p>\n<p>The timing of the report boosts protectors of America\u2019s public lands, which the industry is heavily reliant on, as it highlights the economic value of protected parcels.<\/p>\n<p>It comes amid ongoing debate on public lands and the review of National Monuments by Secretary of the Interior Ryan Zinke.<\/p>\n<p>Roberts encouraged Coloradans to keep appraised of what is happening to their public lands, reach out to their lawmakers and make their voices heard through voting.<\/p>\n<p>\u201cLearn the numbers, learn the issues and make sure you become an informed voter,\u201d she said.<\/p>\n<p><em class=\"mwc_shirttail\"><a href=\"mailto:Lperkins@durangoherald.com\">Lperkins@durangoherald.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry supports 229,000 jobs and $9.7 billion in wages<\/p>\n","protected":false},"author":1,"featured_media":69450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[13,28,29,976],"naviga_topic":[],"class_list":["post-69449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-frontpage-lead","tag-headlines","tag-newsletter","tag-outdoor-recreation"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/69449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=69449"}],"version-history":[{"count":0,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/69449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media\/69450"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=69449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=69449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=69449"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=69449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}