{"id":47973,"date":"2021-03-15T16:02:01","date_gmt":"2021-03-15T22:02:01","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/mask-marshals-bring-old-west-and-covid-19-awareness-to-durango\/"},"modified":"2021-03-15T22:02:01","modified_gmt":"2021-03-15T22:02:01","slug":"mask-marshals-bring-old-west-and-covid-19-awareness-to-durango","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/mask-marshals-bring-old-west-and-covid-19-awareness-to-durango\/","title":{"rendered":"\u2018Mask marshals\u2019 bring Old West and COVID-19 awareness to Durango"},"content":{"rendered":"\n

\"In
In Durango\u2019s new \u201cMask Marshals\u201d program, actors performing in Old West character present COVID-19 educational outreach for tourists.<\/span>Courtesy of Visit Durango<\/span><\/figcaption><\/figure>\n<\/p>

With a \u201cHowdy, partner\u201d and a face covering in hand, actors in Old West costumes are helping Durango organizations encourage mask wearing downtown.<\/p>\n

The Durango Mask Marshal program was developed in response to concerns that out-of-state visitors might not be familiar with local rules and regulations. Not only will the actors amp up the Old West flair of Main Avenue, they will also encourage cautious COVID-19 health practices during the busy spring break tourism season.<\/p>\n

\u201cI\u2019m hoping that locals and residents will see that we\u2019re taking this proactive approach and that we care a lot about the health and safety of our community,\u201d said Rachel Brown, Visit Durango executive director. \u201cBut we\u2019re trying to approach it in a fun, friendly, Durango-esque way.\u201d<\/p>\n

Friday marked the beginning of the spring break season, one of the region\u2019s busiest times for visitation, and the first day of the Mask Marshal program.<\/p>\n

Most downtown visitors wear masks, which help prevent the spread of the novel coronavirus. But with tourism increasing, Durango organizations wanted to make sure visitors were informed of and compliant with Colorado\u2019s mandatory mask laws, Brown said.<\/p>\n

\u201cIt seems quite rare that there\u2019s been any kind of incident around someone not wanting to wear a mask, but it has happened,\u201d Brown said. \u201cIt\u2019s much better here than other places.\u201d<\/p>\n

The state\u2019s executive order requires people in Colorado who are 11 years and older to wear a mask over their noses and mouths in any public indoor space and while using public transportation services, according to the Colorado Department of Public Health and Environment.<\/p>\n

Visitors and locals can expect to see \u201cmask marshals\u201d roaming downtown during weekend lunch and dinner hours until April 4. The history-themed characters will be offering free \u201cI \u2665 Durango\u201d face masks and old-time toys for kids.<\/p>\n

Actors have 1,000 masks available to pass out to visitors, but it seemed unlikely they would use the full amount given how many pedestrians already have masks, Brown said.<\/p>\n

If actors run into strong resistance from people about wearing masks, they have the direct line of the Durango Police Department, she said.<\/p>\n

The Mask Marshal program was created by Visit Durango, the 5 Star Certification Program and the Durango Business Improvement District, with input from the city.<\/p>\n

Program organizers hope the marshals will take some of the burden off front-line employees and restaurant hosts in explaining and enforcing rules for patrons, according to a news release.<\/p>\n

\u201cBoth the 5 Star Administrative Committee and BID\u2019s board of directors see this as an opportunity to protect locals and help our businesses,\u201d said Tim Walsworth, executive director of BID, in a news release.<\/p>\n

At first, the organizations considered using private security to help with mask enforcement. It would be similar to private security used to help reduce shoplifting and theft at places like Fisherman\u2019s Wharf in San Francisco, Brown said.<\/p>\n

\u201cI was just being silly and thought, \u2018Oh, we could hire an Old West actor, and it would be like a mascot at a theme park,\u2019\u201d Brown said. \u201cThe more we thought about it, we really liked the idea.\u201d<\/p>\n

In its first weekend, poor weather meant fewer pedestrians were out and about, so actors focused on welcoming visitors, giving them recommendations, taking selfies with them and telling people more about Durango, she said.<\/p>\n

\u201cThere hasn\u2019t been a lot of enforcement needed, thus far, which is a good sign,\u201d Brown said. \u201cWe\u2019d much rather have them out there just being friendly and helpful, and not having issues with the masks.\u201d<\/p>\n

The program is funded by the La Plata County 5 Star Certification Program, an extension of the La Plata County Economic Recovery Task Force, BID and Visit Durango.<\/p>\n

smullane@durangoherald.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

historical themes in educational outreach to tourists<\/p>\n","protected":false},"author":1,"featured_media":47974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1671,685,314,507,28,29,668,810,421],"naviga_topic":[],"class_list":["post-47973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-business-improvement-district","tag-coronavirus-covid-19","tag-downtown-durango","tag-durango-city-officials","tag-headlines","tag-newsletter","tag-public-health","tag-tourism-recreation","tag-tourism-and-leisure"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/47973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=47973"}],"version-history":[{"count":0,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/47973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media\/47974"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=47973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=47973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=47973"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=47973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}