{"id":40452,"date":"2022-05-21T12:09:42","date_gmt":"2022-05-21T18:09:42","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/bayfields-lori-cole-releases-single-shipwreck\/"},"modified":"2022-05-21T18:09:42","modified_gmt":"2022-05-21T18:09:42","slug":"bayfields-lori-cole-releases-single-shipwreck","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/bayfields-lori-cole-releases-single-shipwreck\/","title":{"rendered":"Bayfield\u2019s Lori Cole releases single \u2018Shipwreck\u2019"},"content":{"rendered":"

\"Bayfield
Bayfield resident Lori Cole and Art Hughes work in the studio. (Courtesy)<\/span><\/figcaption><\/figure>\n<\/p>\n

If you\u2019ve ever heard the commercial jingles for McDonald\u2019s, La Choy, United Airlines, KFC, Juicy Fruit Gum and The Incredible Edible Egg, then chances are you\u2019re already familiar with Lori Cole.<\/p>\n

Cole, who lives in Bayfield with her husband, Steve Salka, had a jingle-singing career that spanned more than 20 years. And now she, along with fellow musician Art Hughes, have released a single called \u201cShipwreck.\u201d<\/p>\n

Cole said she always knew she was going to be a singer. In fact, her mother was Shirley Bell \u2013 radio\u2019s original Little Orphan Annie, so singing was in her blood.<\/p>\n

\u201cWhen I was a little girl, I was 3 years old and I used to sit on the floor with \u2013 there was a speaker, and I memorized the whole album of \u2018Damn Yankees,\u2019 which was a big Broadway hit back then. It was something always in me. And because my mother was also a singer, she taught me so many wonderful songs when I was growing up. She was a huge force,\u201d she said. \u201cI knew what I wanted to do; it was funny though because she said she didn\u2019t have a childhood because she was working five days a week. The radio show was on Monday through Friday and it was all done live. She always felt like she got cheated out of her childhood, so when I was little, I wanted to perform, I wanted to do something, get out there, and she looked at me and she said, \u2018I never had a childhood. And you\u2019re going to have one whether you want one or not.\u2019 That was the end of that until I graduated high school.\u201d<\/p>\n\n

And it wasn\u2019t long after graduation that the Chicago-based Cole landed her first gig singing at a party. Little did she know, it was this job that would set her on the course of her career.<\/p>\n

\u201cThe piano player liked my voice, and so he said, \u2018have you ever thought about singing commercials?\u2019 and I said, \u2018I don\u2019t know what you\u2019re talking about. What do you mean?\u2019 He had a company that was making radio and TV commercials. He said, \u2018Come by the studio and check it out.\u2019 So I did and I loved it. It was so much fun. I thought, anybody does this for a living? I was hooked the minute I walked in the studio.\u201d<\/p>\n

\"Cole
Cole spent more than 20 years singing commercial jingles. (Courtesy)<\/span><\/figcaption><\/figure>\n<\/p>

She put together a demo tape because she hadn\u2019t done any commercials, and also recorded a couple of songs, which were well-received, she said, but she really got her break about a year after she started singing jingles.<\/p>\n

\u201cSomeone wrote to the local paper, to the Daily News, and said, \u2018Who\u2019s singing your Daily News jingle?\u2019 So my name was in the paper, and that\u2019s when a lot of other jingle writers started contacting me, and my career was in full swing then and stayed that way,\u201d Cole said. \u201cI was very lucky. Truly lucky to be in the right place at the right time because that was the greatest job a person could have. I got to work with Chicago Symphony players who were doing jingles to make some extra money. The people I worked with, in terms of the other singers, were so gracious and so generous. They did not have to welcome me or consider me anything but competition. I was never treated that way; we were all friends and we gave each other baby showers, and went to parties together. It was such a small business \u2013 it was a big business in Chicago, all jingles were in New York, Chicago or LA.<\/p>\n

\u201cI was lucky in the sense that they liked my voice; they actually \u2013 Karen Carpenter was very popular and they liked my voice because they thought it had a similarity to her, and I sounded different than the other jingle singers, and that was a plus. So I got work and I just kept working for 20-plus years.\u201d<\/p>\n

Cole said that while she worked singing commercials, she toyed with the idea of trying to make it in the record industry, but she enjoyed what she was doing too much to make the switch. But now, thanks to her website created by Steve, she can get the songs she\u2019s been working on with Hughes out to the world.<\/p>\n

\n

On the Net<\/h4>\n

For more information about Lori Cole \u2013 and the listen to her music \u2013 check out her website at loricole.com.<\/a><\/p>\n<\/div>\n

\u201cI\u2019m so grateful that there\u2019s this thing called the internet now and everybody can shine, everybody can take their passion and put them out there. I just feel so blessed that Steve has been so supportive and he\u2019s very talented in his own right,\u201d she said. \u201cAnd my partner, Art Hughes, who I really need to mention, is a brilliant musician \u2013 and I don\u2019t say that lightly about people because I\u2019ve worked with the best. He\u2019s such a talent. And I met his wife, I\u2019d always been hoping, \u2018I wish I could meet somebody who I could make music with. I\u2019m a singer, but I don\u2019t (play) an instrument, so that sort of puts the kibosh on that. And he was a musician who couldn\u2019t sing. I met his wife at a garage sale we were doing, we hit it off like crazy, and that\u2019s how I met him, and it\u2019s been such a wonderful collaboration.\u201d<\/p>\n

Which brings us to \u201cShipwreck.\u201d<\/p>\n

Cole said the song was written by a friend of hers who was going through a tough time. But, she said, while her friend was in a state of great sadness and distress, she was also hopeful, which is what drew Cole to the song.<\/p>\n

\u201cI just loved recording it. We had a 40-piece orchestra behind us, and it was just a joy to do. I love that song, and I hope when people listen to it, it just resonates with them and that they feel \u2013 if you can feel happier when you hear a song, which I think happens to a lot of people, that\u2019s why they listen to music all day. I think if you can touch somebody with that, then you\u2019ve really accomplished something,\u2019 she said. \u201cTo me, it was never about money, it was always about the music, and I\u2019m so proud to be able to put that song out there finally for people to hear.\u201d<\/p>\n

katie@durangoherald.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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