Have the Jan. 6 hearings galvanized the already prolific marketing for 4Patriots, the survivalist company out of Nashville? 4Patriots\u2019 ads popped up everywhere soon after the attack on the Capitol. More than a company, 4Patriots claims it\u2019s \u201ca movement, helping Americans become champions of freedom and self-reliance \u2013 one Patriot at a time.\u201d<\/p>\n
It does this by selling high-priced survival food good \u2013 er, we mean edible \u2013 for 25 years that fits under a bed. Videos emphasize the importance of being prepared \u201cwith everything that\u2019s going on.\u201d Brilliant! This phrase can be applied during any time of uncertainty, including right now. Our political divides remain, we\u2019re in the throes of a bear market and inflation, housing prices are nuts and even cryptocurrency, the bad boy of financial systems, is tanking. Companies, such as 4Patriots, can make a killing based on Americans\u2019 fears.<\/p>\n
So what would make us feel safe?<\/p>\n
For those enamored with the movement, it\u2019s freeze-dried survival food. One phenomenon is the number of people who order 4Patriots food, open packages and taste-test on social media. People, you\u2019re not supposed to open the food packages yet! It\u2019s food to survive a civil war or famine or climate catastrophe. It\u2019s not supposed to taste good. It\u2019s just calories. What do you expect from Delux Scrambled Egg Mix?<\/p>\n
Some reviews are \u201chonest,\u201d although wannabe influencers slip that 4Patriots sponsored the video and gave them food. (Note, if you\u2019re in a wartime bartering situation, pass on Grammy\u2019s Sweet Oatmeal. Hold out for America\u2019s Finest Mac & Cheese.) We\u2019re just glad coffee is considered necessary for survival with Free Joe Survival Coffee. In this way, we think alike.<\/p>\n
Survivalist business is pricey. A three-month Survival Food Kit is $697 for one person; a year\u2019s supply for $2,787. Again, just for one person. That\u2019s a lot of Grammy\u2019s Sweet Oatmeal. But who can put on a price on food if there isn\u2019t any? A monthly payment installment plan means if disaster happens and all systems as we know it \u2013 including communications and banking \u2013 disappear, you may not be held responsible to pay in full. Just our observation.<\/p>\n
But don\u2019t take our word for it. Get information from the source, \u201creal people \u2013 Americans. Not some 800 number in a foreign call center.\u201d<\/p>\n
Suspiciously, most products on the site are rated 5 stars with a couple 4.5 stars. C\u2019mon, now. Something has to be rated a lowly 3 stars. Off the site, outside reviewers say don\u2019t even think about purchasing the solar panel Patriot Powered Generator 1800 for $2,497. You can purchase this elsewhere for much less. At the very least, trade the oatmeal for it.<\/p>\n
Products aid in \u201cbugging out,\u201d slang from the British army. According to Urban Dictionary, the term means \u201cto move away from your current location very quickly (often under fire) because your position has been compromised by the enemy.\u201d So if we\u2019re in this situation, what exactly would we haul? Not much. Certainly not tubs of food for a year.<\/p>\n
Yes, we\u2019re having a little fun at the expense of this company. (Or is this accidental free advertising?) To be fair, 4Patriots says a portion of proceeds goes to veterans causes. We appreciate this.<\/p>\n
Niche companies profit off Americans\u2019 fears. If storing a year\u2019s worth of food under your bed makes you feel safer, go for it. It\u2019s a \u2013 relatively \u2013 small price to pay.<\/p>\n
The Jan. 6 insurrection hasn\u2019t changed our government. U.S. democracy is ours to participate in. The communicative culture that makes democracy also threatens it, and opens a door to fascism. To borrow and twist a phrase from 4Patriots, now is the time \u201cwith everything that\u2019s going on.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
the Jan. 6 hearings galvanized the already prolific marketing for 4Patriots, the survivalist company out of Nashville? 4Patriots\u2019 ads popped up everywhere soon after the attack on the Capitol. More than a company, 4Patriots claims it\u2019s \u201ca movement, helping Americans become champions of freedom and self-reliance \u2013 one Patriot at a time.\u201d It does […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[29],"naviga_topic":[],"class_list":["post-39253","post","type-post","status-publish","format-standard","hentry","tag-newsletter"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/39253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=39253"}],"version-history":[{"count":0,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/39253\/revisions"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=39253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=39253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=39253"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=39253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}