{"id":38278,"date":"2022-09-23T00:41:40","date_gmt":"2022-09-23T06:41:40","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/jessica-tomac-gears-cortez-boutique-to-parents-with-young-children\/"},"modified":"2026-03-31T02:43:37","modified_gmt":"2026-03-31T08:43:37","slug":"jessica-tomac-gears-cortez-boutique-to-parents-with-young-children","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/jessica-tomac-gears-cortez-boutique-to-parents-with-young-children\/","title":{"rendered":"Jessica Tomac gears Cortez boutique to parents with young children"},"content":{"rendered":"

\"Jessica
Jessica Tomac and her staff, son Noah and daughter Lev, will host a grand opening Saturday, Oct. 1 at 5:30 p.m. for Baby T Children's Boutique, at 44 E. Main St., Cortez. (Jim Mimiaga\/The Journal)<\/span><\/figcaption><\/figure>\n<\/p>\n

For parents of small children in Montezuma County, shopping options for clothing and products are limited to chain stores or a maze of impersonal online sites.<\/p>\n

Now, Cortez has a locally owned option.<\/p>\n

Baby T Children\u2019s Boutique at 44 E. Main St. offers quality clothing and baby supplies, said owner Jessica Tomac.<\/p>\n

\u201cIt started out as a hobby, then turned into a business,\u201d she said. \u201cI wanted to bring something to the community we don\u2019t have. People are traveling to Durango and Farmington to find what they need.\u201d<\/p>\n

Tomac and her husband, Eli Tomac, the nation\u2019s defending Supercross and Motocross champion \u2014 are young parents themselves, to daughter Lev, age 2, and Noah, 1.<\/p>\n

Jessica said as a mom she become obsessed with quality baby clothes and products.<\/p>\n

She noticed no store in the area specialized in the market, so she decided to share her knowledge and experience with the community.<\/p>\n

\u201cI stock higher quality brands that I love and are in a price range that is reasonable,\u201d Tomac said. \u201cWith a store, people can come in and look and feel the items and see if they like it. You can\u2019t do that online. Exchanges are easier in person at a store too.\u201d<\/p>\n

Her boutique stocks new products in a spacious, well-lighted showroom with plenty of space for strollers. The target market is newborns to 7 years old, along with nice items for moms and dads.<\/p>\n

Well-organized displays feature onesies, infant swaddles, stylish clothes for kids and parents, blankets, toys, stuffed animals, books, shoes, bibs, hats, bags, linens, nursery items, bath items, laundry detergent and more.<\/p>\n

She also sells classy diaper bags, cribs, high chairs, backpacks, strollers, bassinets and a skateboard-like scooter. The lineup includes fashionable dresses, leather jackets and other fun outfits.<\/p>\n

The store provides options for gifts, baby showers and dressing up kids for special occasions. Customers may order items as well.<\/p>\n

Brands include Little Bum Bum, Posh Peanut, Oopsie Daisy, Three Little Tots, Itzy Ritzy and others.<\/p>\n

Tomac stocks holiday seasonal themes too, including a selection for fall and Halloween.<\/p>\n

A colorful, carpeted play area in a back corner allows parents to drop off kids while they shop.<\/p>\n

Tomac is enthusiastic about the array of carefully vetted products. Friendly and down-to-earth, she invites conversation with customers about raising kids and the joys and challenges of parenting.<\/p>\n

\"Lev
Lev Tomac, 2, demonstrates a scooter at the new Baby T Children's Boutique in Cortez. (Jim Mimiaga\/The Journal)<\/span><\/figcaption><\/figure>\n
\"Baby
Baby T Children's Boutique has a play area for shoppers\u2019 children. (Jim Mimiaga\/The Journal)<\/span><\/figcaption><\/figure>\n
\"Jessica
Jessica Tomac, and her children, Noah and Lev, stand outside their new children's store at 44 E. Main St. in Cortez, next door to Love on a Hanger. (Jim Mimiaga\/The Journal)<\/span><\/figcaption><\/figure>\n
\"Baby
Baby T Children's Boutique is a very child-friendly store. (Jim Mimiaga\/The Journal)<\/span><\/figcaption><\/figure>\n
\"Fashionable
Fashionable clothing is sold at Baby T Children\u2019s Boutique on Main Street in Cortez. (Jim Mimiaga\/The Journal)<\/span><\/figcaption><\/figure>\n<\/p>

She started the business with online sales about five months ago but thought it was too impersonal, so she expanded to include a brick-and-mortar store.<\/p>\n

\u201cI\u2019m not as much of an internet pusher \u2013 I like to meet with people and help them with what they need. I\u2019ve learned the best brands,\u201d Tomac said.<\/p>\n

The online store will continue, and can be found at babytboutique.com<\/a>.<\/p>\n

The couple purchased the building for the store and gutted it for a remodel. The walls, floor, entrance, ceiling and lighting create an inviting open format complete with chandeliers.<\/p>\n

\u201cIt was fun to turn it around and revive the place,\u201d Tomac said.<\/p>\n

The location next to Love on a Hanger is a nice fit, she added.<\/p>\n

Once established, Tomac plans to hire one or two people to help run the store. The hardworking mom has a busy travel schedule raising a family and supporting her motorcycle-racing husband.<\/p>\n

On Wednesday, when The Journal <\/em>toured the store, the family of four was preparing to travel to Eli Tomac\u2019s next race, the international Motocross of Nations<\/a> this weekend at RedBud, in Buchanan, Michigan.<\/p>\n

\u201cLev knows the sport, and can pick him out in the race,\u201d Tomac said. \u201cShe is getting used to him always being on the podium!\u201d<\/p>\n

Baby T Children\u2019s Boutique will have a grand opening and open house Saturday, Oct. 1 at 5:30 p.m. There will be a ribbon-cutting, hors d\u2019oeuvres and drinks.<\/p>\n

Hours are Tuesday-Friday 10 a.m. to 5:30 p.m., and Saturday 9 a.m. to 3 p.m. The phone number is 901-239-3233.<\/p>\n","protected":false},"excerpt":{"rendered":"

T Children\u2019s Boutique on Main Street specializes in quality clothing, toys and gifts <\/p>\n","protected":false},"author":1,"featured_media":38279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[21,162,28,29],"naviga_topic":[],"class_list":["post-38278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-cortez","tag-eli-tomac","tag-headlines","tag-newsletter"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/38278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=38278"}],"version-history":[{"count":1,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/38278\/revisions"}],"predecessor-version":[{"id":83978,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/38278\/revisions\/83978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media\/38279"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=38278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=38278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=38278"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=38278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}