{"id":38165,"date":"2022-09-28T21:03:20","date_gmt":"2022-09-29T03:03:20","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/how-much-does-it-cost-to-run-a-political-tv-ad-during-a-denver-broncos-game\/"},"modified":"2022-09-29T03:03:20","modified_gmt":"2022-09-29T03:03:20","slug":"how-much-does-it-cost-to-run-a-political-tv-ad-during-a-denver-broncos-game","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/how-much-does-it-cost-to-run-a-political-tv-ad-during-a-denver-broncos-game\/","title":{"rendered":"How much does it cost to run a political TV ad during a Denver Broncos game?"},"content":{"rendered":"\n

\"(Jerry
(Jerry McBride\/Durango Herald file)<\/span>du1-i-syn<\/span><\/figcaption><\/figure>\n<\/p>

Candidates and super PACs shell out hundreds of thousands of dollars to reach voters during Denver Broncos games in election years, hoping to parlay big viewership into a touchdown on Election Day.<\/p>\n

And 2022 is no exception.<\/p>\n

A Broncos game is typically the most expensive ad time available in Colorado\u2019s three TV advertising markets \u2013 Denver, Colorado Springs and Grand Junction. It\u2019s easy to tell why: Nearly 20 million people watched the Broncos lose Sept. 12 to the Seattle Seahawks. And TV ads are often a statewide or congressional candidate\u2019s best shot at influencing voters.<\/p>\n

The TV ad airtime rates are most expensive in Denver and least expensive in Grand Junction, though they vary among stations in a single market. And super PACs pay far more than candidates as part of requirements under federal campaign finance law.<\/p>\n

The Colorado Sun examined ad contracts for the Broncos\u2019 11-10 win Sunday over the San Francisco 49ers, as well as the Broncos\u2019 upcoming Oct. 2 matchup with the 0-3 Las Vegas Raiders.<\/p>\n

The American Policy Fund, a federal super PAC aligned with Republicans, spent $75,000 on an ad attacking Democratic U.S. Sen. Michael Bennet during Sunday\u2019s game on KUSA-TV, also known as 9News. But Bennet and Democratic Gov. Jared Polis each spent only $30,000 for 30-second spots on the same station during the game.<\/p>\n

And 8th Congressional District Republican candidate Barbara Kirkmeyer\u2019s campaign spent $60,000 on a 30-second spot during the same game. Kirkmeyer\u2019s ad was more costly because it aired in the middle of the game instead of before the start or after the game ended.<\/p>\n

The Polis campaign spent $7,000 to air two ads during Sunday\u2019s game on KOAA-TV in Colorado Springs, the NBC affiliate in southern Colorado. State-level Democratic super PAC Strong Colorado for All spent $11,250 to air an ad on the station opposing Republican gubernatorial candidate Heidi Ganahl.<\/p>\n

In Grand Junction, Polis spent $1,100 for two ads during Sunday\u2019s game on NBC affiliate KKCO-TV.<\/p>\n

For the Broncos\u2019 upcoming Oct. 2 game, American Policy Fund will pay KCNC-TV, also known as CBS4, $150,000 to air its anti-Bennet ad. That appears to be the most costly single ad in recent years, according to The Sun\u2019s records.<\/p>\n

Polis and Kirkmeyer are each scheduled to spend $70,000 for 30 seconds of airtime during that game.<\/p>\n

Strong Colorado for All is spending $15,000 for a pregame ad on KCNC.<\/p>\n

In the Colorado Springs market, Polis has two ads booked on KKTV-TV, the CBS affiliate in southern Colorado, for the Oct. 2 game, one at a cost of $4,875 and the other for $3,900. The less expensive ad runs 15 seconds rather than 30.<\/p>\n

Strong Colorado for All is spending $12,500 for a pregame ad in Colorado Springs.<\/p>\n

The Polis campaign is also paying $1,500 to KREX-TV in Grand Junction, the CBS affiliate in western Colorado, to air an ad during the Oct. 2 game.<\/p>\n

The Colorado Sun is a reader-supported, nonpartisan news organization dedicated to covering Colorado issues. To learn more, go to coloradosun.com<\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

ain\u2019t cheap \u2013 up to $150,000 for one 30-second ad \u2013 but candidates are willing to pay it<\/p>\n","protected":false},"author":1,"featured_media":38166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[4128,2811,233,28,826,774,1126],"naviga_topic":[],"class_list":["post-38165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-advertising","tag-campaign-finance","tag-coloradosun-com","tag-headlines","tag-political-campaigns","tag-political-candidates","tag-politics-general"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/38165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=38165"}],"version-history":[{"count":0,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/38165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media\/38166"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=38165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=38165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=38165"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=38165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}