{"id":23647,"date":"2025-02-07T10:54:47","date_gmt":"2025-02-07T17:54:47","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/city-of-cortez-to-host-series-of-free-digital-marketing-classes-starting-monday\/"},"modified":"2026-03-31T04:40:08","modified_gmt":"2026-03-31T04:40:08","slug":"city-of-cortez-to-host-series-of-free-digital-marketing-classes-starting-monday","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/city-of-cortez-to-host-series-of-free-digital-marketing-classes-starting-monday\/","title":{"rendered":"City of Cortez to host series of free digital marketing classes starting Monday"},"content":{"rendered":"

\"Cortez
Cortez will have an election June 8 to ask voters to opt out of state telecommunication law SB 152. (Journal file photo)<\/span>Journal file photo<\/span><\/figcaption><\/figure>\n<\/p>\n

Starting Monday, the city of Cortez will host a series of four digital marketing classes for members of the community who are interested in learning more about growing their business. Classes are free.<\/p>\n

The series is being put on by the Cortez Community and Economic Development Team. According to Helen West, community and economic development specialist, the classes were also made possible by the Community Business Preservation grant that was awarded to the city from the state in 2024.<\/p>\n

When the city applied for the grant, they submitted the application with the help of six local businesses. When the city was awarded the grant, the participating businesses were awarded infrastructure or business improvement dollars to be administered through the city.<\/p>\n

As part of the grant, the city can host courses based on what the six awarded businesses want to learn to grow and improve their business. Though it is tailored to the awarded businesses, anyone who wishes to attend is welcome to join.<\/p>\n

Classes are Monday, Feb. 10. Following classes will be Feb. 24, March 10 and March 24. Each will be 9 a.m. to 10 a.m., with virtual and in-person options available. In-person classes are at City Hall, 123 Roger Smith Ave., and breakfast will be included.<\/p>\n

Preregistration is required, though the event is free. On Feb. 10, the class is titled \u201cCommunicating Your Why: Creating a Magnetic Brand Identity.\u201d<\/p>\n

The Feb. 24 class will cover \u201cdeveloping a winning marketing strategy,\u201d and the March 10 class will teach students to make their website their \u201cmost valuable team member.\u201d<\/p>\n

The March 24 class is \u201cDemystifying SEO.\u201d<\/p>\n

\u201cI\u2019m personally really excited about the \u2018Demystifying SEO\u2019 search engine optimization because that feels so overwhelming,\u201d West said. \u201cI\u2019m excited to learn more about SEO. I will be at all of them, but that one I\u2019m really looking forward to.\u201d<\/p>\n

Participants my join any number of the classes.<\/p>\n

\u201cThe first one on the 10th is really understanding the difference between branding and marketing, to dive into messaging theory and learn how to create your brand,\u201d West said. \u201cIf a business already has their brand and feel like they\u2019re a well established brand, they don\u2019t need to go to the Feb. 10 meeting.\u201d<\/p>\n

The registration link for Feb. 10 is can be found online<\/a> at https:\/\/tinyurl.com\/2kh3zbpe. In-person registration will use https:\/\/tinyurl.com\/CT-marketing.<\/a><\/p>\n

The registration link for the other dates are available upon request. Direct questions to West at hwest@cortezco.gov<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

classes are available to any and all in the community who are interested<\/p>\n","protected":false},"author":1,"featured_media":13878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[431,21,28,60,29],"naviga_topic":[],"class_list":["post-23647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-business-general","tag-cortez","tag-headlines","tag-montezuma-county","tag-newsletter"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/23647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=23647"}],"version-history":[{"count":1,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/23647\/revisions"}],"predecessor-version":[{"id":78211,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/23647\/revisions\/78211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media\/13878"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=23647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=23647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=23647"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=23647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}