{"id":21333,"date":"2025-07-21T19:01:29","date_gmt":"2025-07-22T01:01:29","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/farmers-market-true-radiance-renders-beef-fat-into-skincare\/"},"modified":"2026-03-30T22:05:58","modified_gmt":"2026-03-31T04:05:58","slug":"farmers-market-true-radiance-renders-beef-fat-into-skincare","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/farmers-market-true-radiance-renders-beef-fat-into-skincare\/","title":{"rendered":"Farmers Market: True Radiance renders beef fat into skincare"},"content":{"rendered":"\n<p><figure class=\"wp-block-image naviga-inline-image\"><img decoding=\"async\" src=\"https:\/\/imengine.public.prod.dur.navigacloud.com\/?uuid=15ecd8f8-2a23-5d74-bc90-5befe78a88f6&amp;function=cover&amp;type=preview&amp;source=false&amp;width=2000\" width=\"2000\" height=\"1521\" alt=\"Alli Cloyd and Steven Wasley pose for a photo at the True Radiance booth at the Durango Farmers Market on June 28. (Nick Gonzales\/Durango Herald)\" class=\"naviga-image\" loading=\"lazy\"><figcaption><span class=\"caption\">Alli Cloyd and Steven Wasley pose for a photo at the True Radiance booth at the Durango Farmers Market on June 28. (Nick Gonzales\/Durango Herald)<\/span><\/figcaption><\/figure>\n<\/p><p>Alli Cloyd started making tallow-based skincare products to help her family, but that undertaking evolved into a business: <a href=\"https:\/\/trueradiancetallow.com\/\" id=\"link-fba902dbc12562c5d37a71c25a88fd81\" target=\"_blank\" rel=\"noopener\">True Radiance<\/a>.<\/p>\n<p>\u201cOur son had eczema, and it really helped him feel a lot better with it,\u201d she said. \u201cI gave it to friends and they all loved it, so it just kind of organically grew.\u201d<\/p>\n<p>True Radiance\u2019s products are all moisturizers made from beef fat sourced at local farms. They include body butter, lip balm and a \u201cskincare product for the sun.\u201d Cloyd said she\u2019s careful about how she describes that last one because of naming regulations, but said, \u201cIt works really well to help with sun healing.\u201d<\/p>\n<p>She said the products, which were made in Mancos until her family relocated to Durango this spring, are all-natural and part of an effort to use the whole animal.<\/p>\n<p>\u201cI don\u2019t add any fragrances or anything, so it\u2019s really good for sensitive skin,\u201d she said.<\/p>\n<p>Cloyd said she has a background in herbalism and worked in the world of CBD for a time.<\/p>\n<p>\u201cI\u2019ve just been like an earthy woman,\u201d she said. \u201cI really love to utilize what the Earth has to offer for us.\u201d<\/p>\n<p>She said she thinks people should keep an open mind about skincare because the skin is our largest organ.<\/p>\n<p>\u201cI think that it\u2019s really important to take care of our skin in a good way that\u2019s actually going to feed it and help it stay hydrated,\u201d Cloyd said.<\/p>\n<p><em id=\"emphasis-2a547aeafe8b3b0fb2c49b76447ca51f\"><a href=\"mailto:ngonzales@durangoherald.com\">ngonzales@durangoherald.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tallow-based products are all-natural and locally sourced<\/p>\n","protected":false},"author":1,"featured_media":21334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1934,28,61],"naviga_topic":[],"class_list":["post-21333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-farmers-market","tag-headlines","tag-health"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/21333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=21333"}],"version-history":[{"count":1,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/21333\/revisions"}],"predecessor-version":[{"id":77265,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/21333\/revisions\/77265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media\/21334"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=21333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=21333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=21333"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=21333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}