{"id":121886,"date":"2014-01-31T16:10:00","date_gmt":"2014-01-31T23:10:00","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/local-video-website-to-debut\/"},"modified":"2014-01-31T16:10:00","modified_gmt":"2014-01-31T23:10:00","slug":"local-video-website-to-debut","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/local-video-website-to-debut\/","title":{"rendered":"Local video website to debut"},"content":{"rendered":"\n

\"\"
du1-i-syn<\/span><\/figcaption><\/figure>\n<\/p>

Ballantine Communications Inc., parent company of The Durango Herald, on Monday will debut 4CornersTV, a video website that aims to bring original, local video content to the Four Corners.<\/p>\n

www.4cornerstv.com features three daily shows: Wait-A-Minute Weather, The Local Roundup and In the Neighborhood.<\/p>\n

The website seeks to attract the age 25-to-45 demographic that has largely eluded newspaper companies. The site was built with mobile-savvy users in mind, Ballantine Communications CEO Doug Bennett said.<\/p>\n

\u201cOne of the biggest challenges that media companies face today is how to build new audience,\u201d he said. \u201cThere\u2019s a demographic, though, that\u2019s not growing up with our traditional products.\u201d<\/p>\n

Wait-A-Minute Weather, at 8:30 a.m. and 4 p.m., will provide a daily weather report. The Local Roundup, at noon, is a brief newscast of major events in the region. And In the Neighborhood, at 3 p.m., features people, places and events in the community.<\/p>\n

Viewers \u201cwant to find out about things going on here, but they want to be entertained,\u201d Bennett said.<\/p>\n

The website is free to users and is supported by video advertisements.<\/p>\n

One early episode of In the Neighborhood will feature Chad and Annie Cheeney, co-founders of the Durango DEVO bicycling program. Other shows will cover the Follies and other Snowdown events.<\/p>\n

All the video clips are archived to watch on demand. 4CornersTV also has a YouTube channel.<\/p>\n

Bennett said the impetus for 4CornersTV came when he first visited Durango and turned on the hotel room TV to find an Albuquerque news broadcast. A longtime complaint of local viewers, Durango receives TV news from Albuquerque, a state away.<\/p>\n

Ballantine Communications hired new staff to produce the video segments.<\/p>\n

\u201cIt\u2019s all in our effort to broaden our audience with new and original content,\u201d Bennett said.<\/p>\n

Bennett said to expect future videos to cover everything from sports to cooking to business.<\/p>\n

cslothower@durangoherald.com<\/a><\/p>\n

\n

On the Net<\/h4>\n

Visit www.4CornersTV.com to view the online newscast.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

4CornersTV will offer news, features, weather<\/p>\n","protected":false},"author":1,"featured_media":121887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5736,5735],"tags":[13],"naviga_topic":[],"class_list":["post-121886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news","category-news","tag-frontpage-lead"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/121886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=121886"}],"version-history":[{"count":0,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/121886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media\/121887"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=121886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=121886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=121886"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=121886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}