{"id":116646,"date":"2014-11-10T19:56:20","date_gmt":"2014-11-11T02:56:20","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/celebrating-33-years-of-abundant-life\/"},"modified":"2014-11-10T19:56:20","modified_gmt":"2014-11-11T02:56:20","slug":"celebrating-33-years-of-abundant-life","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/celebrating-33-years-of-abundant-life\/","title":{"rendered":"Celebrating 33 years of Abundant Life"},"content":{"rendered":"\n

\"Dyanna
Dyanna Hoffman is celebrating 33 years in business at The Abundant Life.<\/span>Sam Green\/Cortez Journal<\/span><\/figcaption><\/figure>\n<\/p>

Ever since she was a girl growing up in Dolores, Dyanna Hoffman wanted to help people feel better.<\/p>\n

When Hoffman was 16, she said she\u2019d drive to Durango and spend hours in the health food store there.<\/p>\n

So at age 23, didn\u2019t think twice when an opportunity to buy a health food and vitamin business presented itself.<\/p>\n

\u201cI just followed my heart,\u201d Hoffman said.<\/p>\n

It was 1981, and she renamed the business The Abundant Life and moved it. To her, the name describes the life that she wanted for herself and her customers.<\/p>\n

\u201cThe abundant life involves body, mind and spirit,\u201d she said. \u201cIt just meant balance in your whole life.\u201d<\/p>\n

And finding balance is what Hoffman does best. Her store is beautiful and serene, lined with shelves of vitamins, supplements, essential oils, teas and healthy food. She also meets with clients day and helps them find a healthful and abundant life.<\/p>\n

\u201cHealthy and happy goes together,\u201d she said. \u201cFor me, I feel like this is my calling.\u201d<\/p>\n

Hoffman has been doing it for 33 years.<\/p>\n

\u201cMy chances of survival were thin. I was young. I had no business degree and two small children,\u201d she said.<\/p>\n

But today, the business is thriving, and Hoffman\u2019s children have returned to help out. Monique Alvarez runs the marketing end of the business, and Dylan runs the retail store and is working on his doctorate in Jungian psychology.<\/p>\n

The family business is growing.<\/p>\n

\u201cI\u2019m healing the world with nutrition and causing a ripple effect,\u201d she said.<\/p>\n

In today\u2019s world, Hoffman likes to use an example. Our body\u2019s symptoms are like fire alarms. If a fire alarm is going off \u2013 for example, you have a migraine \u2013 you don\u2019t just go throw the smoke alarm out or take out its battery. You want to find out what\u2019s causing the fire and stop it.<\/p>\n

For example, a food could be a trigger and Hoffman works this out with her clients as a certified nutritionist, a certified health coach and a clinician in Nutrition Response Testing.<\/p>\n

\u201cI\u2019m healing the world with nutrition and causing a ripple effect,\u201d she said. \u201cI am trained to find underlying root causes of conditions, and we\u2019ve had fantastic results.\u201d<\/p>\n

Hoffman hopes to help people who are suffering get better. She has about 300 clients, and her initial consultant fee is $125 with follow-ups at $35.<\/p>\n

She celebrated her 33 years in business last week by passing specials on to the customer.<\/p>\n

\u201cWe are not just a retail store selling vitamins, we are selling a lifestyle,\u201d she said.<\/p>\n

\n

Information<\/h4>\n

On the Web: theabundantlifecortez.com
\n www.facebook.com\/AbundantWellbeing
\n Location: 201 E. Main St., Cortez, Colo.
\n Phone: 970-565-4995
\n Hours: 9:30 a.m. to 6 p.m. Mondays through Fridays
\n 10 a.m. to 3 p.m. on Saturdays<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Hoffman strives to help people become \u2018healthy and happy\u2019<\/p>\n","protected":false},"author":1,"featured_media":116647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5742,5735],"tags":[1961],"naviga_topic":[],"class_list":["post-116646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-news","tag-private-health-care"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/116646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=116646"}],"version-history":[{"count":0,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/116646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media\/116647"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=116646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=116646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=116646"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=116646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}