With a price starting at $999 and a host of new features, the phone will be a big test for both Apple and consumers. Will people be willing to shell out really big bucks for a relatively fragile device that\u2019s become an essential part of daily life?<\/p>\n
On Tuesday, CEO Tim Cook called the iPhone X \u201cthe biggest leap forward\u201d since the first iPhone. (\u201cX\u201d is pronounced like the number 10, not the letter X.) It loses the home button, which revolutionized smartphones when it launched; offers an edge-to-edge screen; and will use facial recognition to unlock the phone.<\/p>\n
Apple also unveiled a new iPhone 8 and a larger 8 Plus with upgrades to cameras, displays and speakers.<\/p>\n
Those phones, Apple said, will shoot pictures with better colors and less distortion, particularly in low-light settings. The display will adapt to ambient lighting, similar to a feature in some iPad Pro models. Speakers will be louder and offer deeper bass.<\/p>\n
Both iPhone 8 versions will allow wireless charging, a feature already offered in many Android phones, including Samsung models. Some Android phones have also previously eliminated the home button and added edge-to-edge screens.<\/p>\n
Apple shares were mostly flat after the announcement, down 64 cents to $160.86.<\/p>\n
Apple\u2019s latest Watch has built-in cellular service. The number on your phone will be the same as your iPhone. The Series 3 model will also have Apple Music available through cellular service. It won\u2019t need a new plan, but will require a data add-on to your existing plan.<\/p>\n
\u201cNow, you can go for a run with just your watch,\u201d said Jeff Williams, Apple\u2019s chief operating officer and in charge of Watch development.<\/p>\n
Apple is also adding more fitness features to the Watch, and says it is now the most used heartrate monitor in the world. Now, Apple Watch will notify users when it detects an elevated heart rate when they don\u2019t appear to be active. It\u2019ll also detect abnormal heart rhythms.<\/p>\n
The Series 3 will start at $399. One without cellular goes for $329, down from $369 for the comparable model now. The original Series 1, without GPS, sells for $249, down from $269. The new watch comes out Sept. 22.<\/p>\n
A new version of the Apple TV streaming device will be able to show video at \u201c4K\u201d resolution \u2014 a step up from high definition \u2014 and a color-improvement technology called high-dynamic range, or HDR.<\/p>\n
Many rival devices already offer these features. But there isn\u2019t a lot of video in 4K and HDR yet, nor are there many TVs that can display it. Apple TV doesn\u2019t have its own display and needs to be connected to a TV.<\/p>\n
Apple said it\u2019s been working with movie studios to bring titles with 4K and HDR to its iTunes store. They will be sold at the same prices as high-definition video, which tends to be a few dollars more than standard-definition versions. Apple said it\u2019s working with Netflix and Amazon Prime to bring their 4K originals to Apple TV, too.<\/p>\n
The new Apple TV device will cost $179 and ships on Sept. 22. A version without 4K will cost less.<\/p>\n
This was the first product event for Apple at its new spaceship-like headquarters in Cupertino, California. Before getting to the new iPhone, the company unveiled a new Apple Watch model with cellular service and an updated version of its Apple TV streaming device.<\/p>\n
The event opened in a darkened auditorium, with only the audience\u2019s phones gleaming like stars, along with a message that said \u201cWelcome to Steve Jobs Theater.\u201d A voiceover from Jobs, Apple\u2019s co-founder who died in 2011, opened the event before CEO Tim Cook took stage.<\/p>\n
\u201cNot a day that goes by that we don\u2019t think about him,\u201d Cook said. \u201cMemories especially come rushing back as we prepared for today and this event. It\u2019s taken some time but we can now reflect on him with joy instead of sadness.\u201d<\/p>\n
The iPhone X costs twice what the original iPhone did. It sets a new price threshold for any smartphone intended to appeal to a mass market.<\/p>\n","protected":false},"excerpt":{"rendered":"
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