{"id":100720,"date":"2018-03-31T13:16:20","date_gmt":"2018-03-31T19:16:20","guid":{"rendered":"https:\/\/dh.durangoherald.com\/tj\/cortez-sears-holds-grand-reopening-as-appliance-experts-store\/"},"modified":"2018-03-31T13:16:20","modified_gmt":"2018-03-31T19:16:20","slug":"cortez-sears-holds-grand-reopening-as-appliance-experts-store","status":"publish","type":"post","link":"https:\/\/dh.durangoherald.com\/tj\/cortez-sears-holds-grand-reopening-as-appliance-experts-store\/","title":{"rendered":"Cortez Sears holds grand reopening as \u2018Appliance Experts\u2019 store"},"content":{"rendered":"\n

\"Naomi
Naomi and David Farrell next to one of the new kitchen sets in the Sears Hometown store in Cortez.<\/span>Stephanie Alderton\/The Journal<\/span><\/figcaption><\/figure>\n<\/p>

The Sears Hometown store in Cortez has changed its look after a grand reopening on March 9 and 10.<\/p>\n

Along with hundreds of other Sears Hometown locations nationwide, the one in Cortez has been rebranded as an \u201cAmerica\u2019s Appliance Experts\u201d store. With that title comes a wider variety of appliances, a new kiosk to make it easier for customers to order in parts and other updates. Store owners David and Naomi Farrell said the change has already boosted business.<\/p>\n

\u201cHere in town, nobody really sells new appliances,\u201d David Farrell said. \u201cYou have (Bob\u2019s Place) down the street that sells used appliances, but otherwise you have to go to Durango.\u201d<\/p>\n

With the store update, Naomi Farrell said she and her husband can sell a much wider range of refrigerators, ovens, washing machines and other appliances across a wider price range. Their new inventory also includes several complete kitchen sets, which combine four different appliances in one. Those sets are now displayed prominently in the store.<\/p>\n

As part of the update, the store has also installed a computer kiosk near the entrance that customers can use to order machine parts that aren\u2019t stocked in Cortez. David Farrell said he keeps a limited number of replacement parts in the store, but with the new computer, customers can order parts from other Sears stores to be delivered to the Cortez location.<\/p>\n

Although the store has been in operation since the 1990s, the Farrells have owned it for just over a year. They said that with dozens of big box Sears stores going out of business around the country, they see the store update as a way to remind people that they aren\u2019t going anywhere.<\/p>\n

\u201cWe get that question all the time: \u2018I heard you all are going out of business, and if I buy this, are you going to be here tomorrow?\u2019\u201d David Farrell said.<\/p>\n

He said that although his store gets supplies from Sears, it\u2019s a Hometown, or outlet, store rather than a part of the national chain. Hometown stores are individually owned businesses with a license to use the Sears name, and he said they haven\u2019t been hit as hard by the financial problems that have plagued the larger company in recent years.<\/p>\n

The Cortez Sears Hometown store is located on 1 E. Main St. It is open from 9 a.m. to 6:30 p.m. Monday through Friday, and 9 a.m. to 6 p.m. on Saturday.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018refresh\u2019 includes more appliances<\/p>\n","protected":false},"author":1,"featured_media":100721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5736,5735],"tags":[431,21,13],"naviga_topic":[],"class_list":["post-100720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news","category-news","tag-business-general","tag-cortez","tag-frontpage-lead"],"acf":[],"author_name":"dh_admin","_links":{"self":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/100720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/comments?post=100720"}],"version-history":[{"count":0,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/posts\/100720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media\/100721"}],"wp:attachment":[{"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/media?parent=100720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/categories?post=100720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/tags?post=100720"},{"taxonomy":"naviga_topic","embeddable":true,"href":"https:\/\/dh.durangoherald.com\/tj\/wp-json\/wp\/v2\/naviga_topic?post=100720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}