The travel site allows anyone to post ratings and reviews based on a company’s product and customer service.

Mark Looper and his wife, Teresa, opened the shop a year and half ago after moving from Antonito. In general, it is recommended coffee shops open in a town of 30,000 or more, he said.

“We’re succeeding where we’re not supposed to,” he said.

He attributes the success, in part, to faithful locals and a good reputation among skiers and campers.